Sample Work
Go-to-Market
Developed brand and go-to-market strategies for a startup news platform with a $1M budget. Created original marketing concepts that were later incorporated into the company’s rebranded product. Advised leadership on communications and identified critical product design issues — including UX clarity, content presentation, and storytelling framework — that shaped the app’s evolution.
Rebrand & Growth
Directed the rebrand of a 12-year-old nonprofit, redefining audience focus and overhauling website, social media, and communications systems. Website traffic grew from 1,500 to 8,000 in the first year and surpassed 15,000 by year three. Revitalized brand presence through creative fundraising initiatives that generated $100K+ and attracted new talent. Managed crisis communications and business continuity during a pivotal transition, ensuring stability across stakeholders. Introduced a growth framework that positioned the organization for long-term sustainability and stronger fundraising. Films produced under this leadership received semi-finalist recognition at major festivals, expanding visibility and credibility.
Digital Strategy & Fundraising
Expanded donor base through a revitalized digital communications strategy, with new supporters acquired solely through organic search visibility. Rebuilt brand presence via blogging, newsletters, and website redesign, paired with consistent outreach. Demonstrated adaptability and readiness to learn by integrating new communications methods, resulting in sustained donor growth and stronger market positioning.
