WhidbeyWebGirl - Pricing

MONTHLY SUBSCRIPTIONS

Community Tier - $30/month

• 5 text edits, 3 image swaps per month

• Basic website maintenance

• Monthly 15-minute check-in

Essentials Tier - $295/month

• 3 hours of monthly support

• Website updates and improvements

• Basic SEO monitoring

• 48-hour response (business hours)

Standard Tier - $850/month

• 5 hours of monthly support

• Website optimization and email campaigns

• AI tool setup and guidance

• Monthly strategy call

• 24-hour response (business hours)

Professional Tier - $1,650/month

• 10 hours of monthly support

• Marketing strategy and content consulting

• Bi-weekly check-ins

• Monthly analytics reporting

• Quarterly security review

• Priority 24-hour response (business hours)

WEBSITE PACKAGES

Express Setup - $850 Quick-launch website (3 pages) with email setup Timeline: 1-2 weeks

Complete Package - $3,500 Custom website (6 pages) with brand messaging and full SEO Timeline: 4-6 weeks

Website Audit - $500 Comprehensive review with recommendations Timeline: 1 week

Landing Page - $800 Single-page site for a specific purpose Timeline: 1-2 weeks

DIGITAL SAFETY

In-person from Freeland office

Tech Help - $49 (seniors 65+) | $95 (general) One hour for one specific tech issue

Security & Privacy Checkup - $150 2-hour review of your devices and accounts

Family Digital Safety Setup - $295 3-hour hands-on session for the whole household

CUSTOM PROJECTS

Need something else? I also offer:

• Marketing strategy and consulting

• Content development and copywriting

• Grant writing and fundraising support

• Training and workshops

• Crisis communications

• AI implementation

• And more

Get in touch for a custom quote:hello@whidbeywebgirl.com | 917-292-7282

Business hours: Monday-Thursday, 9am-5pm PST

• 50% deposit required for projects over $1,000

• Payment due within 15 days of invoice

• Rush work (under 48 hours’ notice): Applicable overage rate

• After-hours/weekend: Not available

Websites Website design & development • Audits & optimization • Landing pages • Maintenance • Migrations • Speed optimization • Email setup • Domain management • Forms & integrations

SEO & Analytics SEO strategy & optimization • Google Search Console • Local SEO • Analytics & reporting • Keyword research • Conversion tracking

Content & Copywriting Content strategy • Brand messaging • Website copy • Blog editing • Newsletter development • Press releases • Email campaigns • Case studies

Marketing & Strategy Marketing strategy • Go-to-market planning • Brand development • Campaign development • Competitive analysis • Budget planning • Audience research

Email Marketing Platform setup • Campaign strategy • Newsletter design • Automation • List management • A/B testing

Social Media Strategy development • Content planning • Platform setup • Profile optimization • Audit

AI & Automation AI tool recommendations • Workflow consulting • ChatGPT/Claude training • Implementation guidance • Productivity optimization

Cybersecurity & Safety Training for individuals, families & businesses • Password management • Scam prevention • Privacy settings • Security audits • Safe practices education

Crisis Communications Crisis strategy & response • Media relations • Stakeholder communications • Reputation management • Rapid response More at aspreydigital.com

Operations & Systems CRM & project management setup • Process documentation • Workflow optimization • Digital tool assessment • Integration consulting

Training & Workshops Custom sessions on: website management • digital marketing • cybersecurity • AI tools • content creation • social media

Video & Events Video editing & strategy • Event marketing • Registration setup • Event websites • Promotional materials

Film & Fundraising Film production consulting • Festival submissions • Press kits • Grant writing • Fundraising strategy • Donor development • Pitch decks

Strategic Consulting Marketing consulting ($250/hour benchmark) • Fractional CMO/Operations Director • Strategic planning • Technology assessment • Digital transformation

Not sure what you need? Let's talk.
Contact:hello@whidbeywebgirl.com | 917-292-7282

WhidbeyWebGirl Service Terms & Conditions

Last Updated: November 14, 2025

1. SUBSCRIPTION SERVICES

1.1 Service Tiers

WhidbeyWebGirl offers three subscription tiers: Community ($25/month), Standard ($850/month), and Professional ($1,650/month). Each tier includes specified hours of monthly support and defined services as outlined in the service description.

1.2 Community Tier Access

The Community Tier ($25/month) is designed for minor updates and basic maintenance. The scope is intentionally limited (5 text edits, 3 image swaps per month), making it sustainable only at volume. All clients are welcome to subscribe.

Standard Consulting Rate Reference: Consultant's standard marketing consulting rate is $250/hour. Subscription tiers represent substantial value over traditional hourly consulting. This rate serves as a benchmark for the value delivered through subscription services.

1.3 Monthly Hours & Time Tracking

• All work is billed to the nearest hour (minimum 1 hour per task)

• Monthly hours reset on the 1st of each month

• Unused hours do NOT roll over to the following month

• Client receives monthly summary of hours used

• Time tracking begins when work starts, not when request is received

1.4 Scope of Monthly Support Hours

Monthly support hours may be used for:

• Website content updates within existing structure

• Technical troubleshooting and bug fixes

• Email campaign setup and modifications

• SEO monitoring and basic optimization

• Strategy calls and consulting (as specified in tier)

• AI tool recommendations and guidance

• Basic security monitoring

Monthly support hours may NOT be used for:

• New website page creation

• Major design or layout changes

• Custom development or integrations

• Content creation/copywriting (except minor edits)

• Social media management

• Video production

• Training sessions beyond those specified in tier

• Work requiring research or planning beyond scope

1.5 Overage Work

When monthly hours are exhausted:

• Additional work is billed at tier-specific overage rate

• Client must approve overage work BEFORE work begins

• Overage hours invoiced separately and due within 15 days

• Emergency overage requests require explicit approval

Overage Rates:

• Community Tier: $125/hour

• Standard Tier: $150/hour

• Professional Tier: $175/hour

1.6 Response Times

Response times are measured from receipt of request during business hours (Monday-Friday, 9am-5pm PST, excluding holidays):

• Community Tier: 48-72 business hours

• Standard Tier: 24-48 business hours

• Professional Tier: 24 business hours (priority)

Response time guarantees apply to:

• Acknowledging receipt of request

• Providing timeline for completion

• NOT to completion of all work

1.7 Emergency Requests

Professional Tier includes one emergency request per month (same business day response during business hours). Emergency requests for other tiers are billed at $200/hour with 4-hour minimum response time during business hours only.

Emergency requests are defined as:

• Website completely down

• Critical security breach

• Complete loss of access to essential systems

• Issues causing immediate business disruption

NOT considered emergencies:

• Routine updates with tight deadlines

• Issues that can wait 24-48 hours

• Problems caused by ignoring previous recommendations

• Requests outside business hours (not available)

2. COMMUNICATION & REQUEST MANAGEMENT

2.1 Authorized Communication Channels

All service requests must be submitted via:

• Email to designated support address

• Client portal (if applicable)

• Scheduled calls/meetings

Text messages and phone calls are reserved for:

• True emergencies (Professional Tier)

• Scheduled meetings

• Brief clarifying questions

2.2 Request Processing

• Requests processed in order received unless marked urgent

• Urgent requests (Professional Tier) may move to front of queue

• Complex requests requiring more than 2 consecutive hours will be scoped separately

• Client will be notified if request exceeds tier scope before work begins

3. PROJECT-BASED WORK

3.1 Website Package ($3,500)

Includes all items listed in service description. Project timeline is 4-6 weeks from kickoff to launch.

Revision Policy:

• 2 rounds of revisions during design phase

• Additional revisions billed at $150/hour

• Revisions must be submitted within 48 hours of receiving deliverable

• Delays in client feedback extend timeline accordingly

Launch & Post-Launch:

• One week post-launch troubleshooting included

• After one week, all support ends unless separate subscription is purchased

• Emergency issues during launch week addressed same business day

• Training on site management not included

Content Requirements:

• Client provides all website content (text, images, logos)

• Consultant will edit and position content for clarity and SEO

• Extensive copywriting not included; can be quoted separately

• Client is responsible for licensing of all images/assets provided

3.2 Training Packages

Cybersecurity Training ($500):

• 2-hour session (in-person on Whidbey Island or virtual)

• Customized to client needs

• 30-day email support for follow-up questions only

• Additional sessions billed separately

Group Training:

• Up to 5 people: $750

• Additional participants: $100 each

• Same 30-day follow-up support per group

3.3 Ad Hoc Hourly Work

Standard Benchmark Rate: $250/hour for marketing consulting (serves as value reference for subscription pricing)

Active Hourly Services: For clients not on subscription:

• Website updates & maintenance: $150/hour

• Technical troubleshooting: $150/hour

• AI implementation & training: $175/hour

• Emergency/same-day requests: $200/hour (minimum 1 hour)

Terms:

• Minimum 1 hour for scheduled work

• Quick fixes under 30 minutes: $75 flat rate

• Payment due within 15 days

• Rush work (under 48 hours notice): 1.5x hourly rate

Note: Subscription tiers offer significant savings over ad hoc hourly rates and priority service.

4. PAYMENT TERMS

4.1 Subscription Billing

• Subscriptions billed monthly on the 1st of each month

• Payment due upon receipt of invoice (autopay strongly encouraged)

• First month may be prorated based on signup date

• Late payment may result in service suspension

4.2 Project Billing

Projects over $1,000:

• 50% deposit due before work begins

• 50% due upon completion

• Project will not launch until final payment received

Projects under $1,000:

• Full payment due before work begins

4.3 Late Payment

• Invoices unpaid after 30 days incur $50 late fee

• Services suspended after 45 days non-payment

• Account reactivation requires payment of all outstanding balances plus $100 reactivation fee

4.4 Overage Billing

Overage work invoiced separately at end of month and due within 15 days.

5. SUBSCRIPTION MANAGEMENT

5.1 Cancellation

• 30 days written notice required

• Cancellation effective at end of current billing cycle

• No refunds for partial months

• Setup fees (if applicable) are non-refundable

• Client retains all work completed up to cancellation date

5.2 Pausing Subscription

• May pause subscription for one month per calendar year

• 15 days advance notice required

• No work performed during pause month

• No refunds or credits for pause period

5.3 Tier Changes

Upgrading:

• Takes effect immediately

• Prorated difference charged for remainder of month

Downgrading:

• Takes effect at next billing cycle

• 15 days notice required

• No refunds for current month

6. SCOPE BOUNDARIES & LIMITATIONS

6.1 What Constitutes "Minor" vs "Major" Work

Minor (typically included in support hours):

• Text edits within existing pages

• Image swaps using provided assets

• Link updates

• Plugin updates and maintenance

• Contact form modifications

• Basic SEO adjustments

Major (requires separate quote):

• New page creation

• Layout or design changes

• Custom functionality or integrations

• E-commerce setup

• Custom code development

• Site migrations

• Complete redesigns

6.2 When New Contract Required

The following work requires a separate contract and quote, and CANNOT be performed under existing subscription or hourly agreement:

• Building a new website (beyond minor updates)

• Adding e-commerce functionality

• Major redesigns or rebranding projects

• Custom application or tool development

• Ongoing content creation services (blog writing, social media management)

• Long-term marketing campaign management

• Projects estimated to exceed 20 hours

• Work requiring specialized subcontractors

• Multi-phase projects with dependencies

Process for Out-of-Scope Requests:

1. Consultant identifies work as out-of-scope

2. Consultant provides written scope definition and quote

3. Client must accept new contract terms

4. Deposit required before work begins

5. Subscription hours cannot be applied to new project

Client may not circumvent this requirement by:

• Breaking large projects into small requests

• Claiming work is "minor" when it exceeds scope

• Requesting work incrementally to avoid new contract

• Using monthly hours for project work

6.3 Client Responsibilities

Client is responsible for:

• Providing timely feedback and approvals

• Providing content, images, and assets

• Maintaining access credentials

• Backing up any data not managed by consultant

• Following security recommendations

• Timely payment

6.4 Consultant Limitations

Consultant is NOT responsible for:

• Issues caused by third-party services or plugins

• Downtime caused by hosting provider

• Security breaches caused by client negligence

• Lost data due to client error

• Problems arising from ignoring security recommendations

• Browser compatibility for browsers with <1% market share

7. INTELLECTUAL PROPERTY

7.1 Client-Provided Materials

All materials provided by client remain client's property. Client warrants they have rights to all provided materials.

7.2 Work Product

Upon full payment:

• Client owns all custom website designs and content created

• Client receives non-exclusive license to use any templates or frameworks

• Consultant retains right to use work in portfolio

• Consultant retains ownership of proprietary tools, processes, and methodologies

7.3 Third-Party Elements

Websites may include:

• Open-source software (subject to respective licenses)

• Platform templates (Squarespace, Wix)

• Third-party plugins and integrations

• Stock photos or assets (properly licensed)

Client must maintain licenses for any third-party elements.

8. WARRANTIES & LIMITATIONS OF LIABILITY

8.1 Service Warranty

Consultant warrants:

• Services performed in professional manner

• Work will substantially conform to specifications

• Work will function as intended at time of delivery

Consultant does NOT warrant:

• Uninterrupted service

• Error-free operation

• Specific business results or outcomes

• Compatibility with all future updates/changes

8.2 Limitation of Liability

Consultant's total liability shall not exceed:

• For subscriptions: Three months of subscription fees

• For projects: Total project cost paid

• For hourly work: Amount paid for work in question

Consultant not liable for:

• Indirect, incidental, or consequential damages

• Lost profits or business interruption

• Data loss (client responsible for backups)

• Third-party service failures

• Security breaches due to client negligence

8.3 Force Majeure

Neither party liable for delays or failures due to circumstances beyond reasonable control (natural disasters, internet outages, pandemics, etc.).

9. CONFIDENTIALITY

9.1 Mutual Confidentiality

Both parties agree to:

• Protect confidential information

• Not disclose to third parties without consent

• Use confidential information only for purposes of this agreement

9.2 Exceptions

Confidentiality does not apply to:

• Information already publicly known

• Information independently developed

• Information required to be disclosed by law

10. TERMINATION

10.1 Termination for Convenience

Either party may terminate with 30 days written notice (subscriptions) or as specified in project agreement.

10.2 Termination for Cause

Either party may terminate immediately if:

• Other party breaches material term

• Other party files for bankruptcy

• Other party engages in illegal activity

10.3 Consultant's Right to Terminate

Consultant reserves the right to terminate services at any time, with or without cause, including but not limited to:

• Disrespectful, abusive, or inappropriate behavior toward consultant

• Unreasonable demands or expectations beyond scope

• Pattern of late payments

• Repeated failure to provide timely feedback or materials

• Misuse of services or circumventing agreed-upon processes

• Any situation where consultant determines the working relationship is no longer sustainable

In such cases:

• Consultant will provide written notice of termination

• Services cease immediately or as specified in notice

• Client will be refunded any prepaid unused subscription time on a prorated basis

• Client pays for all work completed to date

• No penalties or fees apply to consultant

10.4 Effect of Termination

Upon termination:

• Client pays for all work completed

• Consultant delivers all completed work product

• Access credentials returned or transferred

• Confidentiality obligations survive

11. GENERAL PROVISIONS

11.1 Entire Agreement

These terms constitute the entire agreement and supersede all prior agreements or understandings.

11.2 Amendments

Consultant may update these terms with 30 days notice. Continued use of services constitutes acceptance.

11.3 Governing Law

Agreement governed by laws of Washington State. Any disputes subject to jurisdiction of courts in Island County, Washington.

11.4 Severability

If any provision found invalid, remaining provisions remain in full effect.

11.5 No Partnership

This agreement does not create partnership, joint venture, or employment relationship.

11.6 Assignment

Client may not assign this agreement without written consent. Consultant may assign to qualified subcontractor with notice.

11.7 Notices

All notices must be in writing and sent to email addresses on file.

12. ACCEPTANCE

By purchasing services or signing service agreement, client acknowledges reading, understanding, and agreeing to these terms.

Questions about these terms? Contact: hello@whidbeywebgirl.com

WhidbeyWebGirl A service of Asprey Digital Freeland, WA

Learn more about my process and offerings.